International Day Against Homophobia and Transphobia (IDAHO) march and festival Saturday in Tijuana, B.C., México

Among the sponsors of the festivities: The U.S. Consulate General

Avenida Revolución: Tijuana's historic main drag

The festival was staged on a pedestrian section of Calle Primera just east of Revolución, in front of the wax museum

It could have done with less talking and more music...